branding yourself

hardest. task. ever.

Stuck in a rut (financially + creatively), I recently decided to look for a new place of employment. Entering the job market as a graphic designer is a lot more work than just dusting off a résumé...

I started by creating a list of things I wanted out of my future job. While working on this, I brainstormed concepts that could be used across all mediums. I landed upon the idea of using "fresh" stickers to label all elements of my identity.



I choose to focus on a booklet of samples first. This is something I would mail to potential employers or give as a leave behind after my initial interview. It includes 4 pieces of work and a summary of my credentials + contact info.



After getting the booklet details perfected, I shopped around for A9 envelopes in a color I thought was oh-so-fresh. I also bought a few sheets of cover stock to add weight to the booklet. I found a PMS to perfectly match the curry envelopes and printed round stickers to adhere to each piece.

I updated my résumé + cover letter content and carried through the same type treatments as the booklet. Shauna copy edited everything, with no complaints.

After much thought and feedback, I decided to strengthen the concept by creating a "fresh" checklist. This would clarify any confusion and give me a chance to put a little of myself out there.



Based off my future career goals, I can honestly say this little sticker says a lot about me and what I want to do. Thoughts, ideas, what do you think?

Website update: I had plans of creating a simple digital portfolio, but every time I sat down to design it, I had the urge to turn it into so much more than just samples of work. I'm torn and due to time constraints, I think I will wait until after my vacation to proceed.